Basic Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

About the Course
Basic Digital Marketing

Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Duration: 30 Days

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Topics Covered in the Modules:

1. Digital Marketing Overview

  • What is marketing?

  • What is Digital Marketing?
  • Understanding Marketing Process.

  • Why Digital Marketing wins over traditional Marketing?

  • Understanding Digital Marketing Process


2. Website Planning

  • Understanding Internet

  • Difference between Internet and Web

  • Understanding Websites

  • Understanding Domain Name and Domain Extension

  • What is web server and web hosting?

  • Different types of web server

  • Different types of websites

  • Planning and Conceptualizing a Website


3. Search Engine Optimization

  • What is SEO

  • Introduction to SERP

  • What are Search Engines?

  • How Search Engine Works

  • Major Function of Search Engines

  • What is traffic?

  • Different type of Traffic

  • What are Keywords

  • Different type of Keywords

  • Google Keyword Planner Tool

  • Keyword research Process

  • Understand Keyword Mix

  • Google Operators

  • On Page Optimization

  • Off Page Optimization

  • Local SEO

  • Tools for SEO


4. PPC Advertising, Google Adwords

  • Google AdWords Overview

  • Understanding AdWords Algorithm

  • Creating Search Campaigns

  • Tracking Performance/Conversion

  • Optimizing Search Campaigns

  • Creating Display Campaigns

  • Optimizing Display Campaigns


5. Google Analytics

  • Introduction to Google Analytics

  • How it Works

  • How to setup

  • Function of Google Analytics tabs


6. Google Webmaster

  • Introduction to Google Webmaster

  • How it Works

  • How to setup

  • Function of Google Webmaster tabs

  • Role of Webmaster in SEO


7. Social Media Marketing

  1. What is Social Media?

  2. How Social Media Marketing Different from Internet Marketing

  3. Marketing on Social Networking Sites:

  • Facebook
  • LinkedIn
  • Twitter
  •  Video