At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.
People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization.
Topics Covered In the Modules:
1. Digital Marketing Overview
A. What is marketing?
B. What is Digital Marketing?
C. Understanding Marketing Process
D. Why Digital Marketing wins over traditional Marketing?
E. Understanding Digital Marketing Process
2. Website Planning & Creation
A. Understanding Internet
B. Difference between Internet and Web
C. Understanding Websites
D. Understanding Domain Name and Domain Extension
E. What is web server and web hosting?
F. Different types of web server
G. Different types of websites
H. Planning and Conceptualising a Website
I. Building Website using CMS in class
3. Search Engine Optimization
A. What is SEO
B. Introduction to SERP
C. What are Search Engines?
D. How Search Engine Works
E. Major Function of Search Engines
F. What is traffic?
G. Different type of Traffic
H. What are Keywords
I. Different type of Keywords
J. Google Keyword Planner Tool
K. Keyword research Process
L. Understand Keyword Mix
M. Google Operators
N. On Page Optimization
O. Off Page Optimization
P. Local SEO
Q. Tools for SEO
R. Google Penalties
S. Revoke Penalties
4. PPC Advertising, Google AdWords
A. Google AdWords Overview
B. Understanding AdWords Algorithm
C. Creating Search Campaigns
D. Tracking Performance/Conversion
E. Optimizing Search Campaigns
F. Creating Display Campaigns
G. Optimizing Display Campaigns
5. Google Analytics
A. Introduction to Google Analytics
B. How it Works
C. How to setup
D. Function of Google Analytics tabs
6. Google Webmaster
A. Introduction to Google Webmaster
B. How it Works
C. How to setup
D. Function of Google Webmaster tabs
E. Role of Webmaster in SEO
7. Social Media Marketing
F. What is Social Media?
G. How Social Media Marketing Different From Internet Marketing
H. Marketing on Social Networking Sites:
8. Email Marketing
A. What is Email Marketing?
B. Challenges Faced in sending Bulk Emails
C. What is Auto Responder?
D. Tools to use in Email Marketing
E. A/B Testing
9. E-Commerce Marketing
A. What is E-Commerce?
B. Top ecommerce site around the world
C. Ecommerce Scenario in India
D. Marketing Strategies
E. Affiliate Marketing
10. Content Marketing
A. What is content marketing?
B. How to build a strong foundation?
C. How to generate thousands of clickable ideas for your content?
D. How to plan your content for maximum productivity?
E. How to promoting your content to increase traffic, engagement and sales?
11. AdSense & Blogging
A. What is AdSense?
B. How to get approved for AdSense?
C. How to implement it with blogging?
D. Tips and Tricks
12. Online Reputation Management
A. What is Online Reputation Management?
B. Understanding ORM Scenario
C. How to Deal with criticism online?
D. Step by step guide to overcome negative online reputation
13. Google Tag Manager
A. What is Google tag Manager?
B. Why use Google Tag Manager?
C. Features and Industrial Benefits
D. Advanced Tag Technology
14. How to Grab Freelancing Projects