Tonar System’s Email Marketing Course, will introduce attendees to the world of Email Marketing, which Marketers can use to strategize, create, execute and monitor Email Marketing campaigns successfully. The course will cover different nuances of Email Marketing and how it can be used for meeting your marketing objectives. The course will also cover templates and tools (both free and paid) helpful for developing email campaigns. Also we will focus on a case study based approach to drive key le
Why Learn Email Marketing? In the age of consumer engagement with Social Media, Mobile Marketing; Email still provides the best ROI for marketers. As consumer behavior has changed from various social platforms to new devices etc, one thing that remains the same is the reliability of email as a way to reach someone. Hence it is very important for students, marketers, entrepreneurs, small businesses, faculties etc. to master Email Marketing.
Who should go for this Course? This course immediately benefits professionals who wish to maximize their returns from Email Marketing. Ideal for anyone working in marketing or business who wants to learn/master the trade of Email Marketing and confidently execute email campaigns.
Course Objectives After the completion of the Email Marketing course at Tonar Systems, you will be able to: 1. Understand the importance of email in your marketing mix. 2. Understand the key components of an Email Marketing plan: - Planning - Setting realistic objectives - Content creation - Deliverability - Measurability - Testing. 3. Define your Email Marketing goals clearly. 4. Describe the Spam laws and minimize complaints. 5. Understand Email Service Providers. 6. Determ
1. Email Marketing - Why should you care?
Learning Objectives - In this, you will understand overview of Email Marketing and why it has a prominent place in marketing mix for businesses.
Topics - How has Email Marketing evolved over the years, Growth curve in different industries and geographies, Trends that have changed the landscape, Looking ahead, whats in store for Email Marketing in 2020.
2. Understanding Key Components of Email Marketing
Learning Objectives - In this module, you will learn about various building blocks of Email Marketing and how they can be used for an integrated marketing strategy.
Topics - Important Definitions in Email Marketing, Using email in your marketing plan, How to collect data from additional sources, Guidelines on content creation.
3. Increase customer acquisition through responsive email strategies
Learning Objectives - In this module, you will learn about enhancing consumer engagement through responsive email strategies.
Topics - Focus on device of the consumer, Focus on consumer behavior, Respond when it matters the most, Case Studies and Sample Email communication.
4. Growing Email List
Learning Objectives - In this module, you will learn the importance and ways to grow a valuable email list.
Topics - Email List growth = Business Growth, Increase subscribers through sign up forms, Methods to drive conversions from new and existing subscribers, Methods to scale customer experience.
5. Email Service Providers and Scam Laws
Learning Objectives - In this module, you will learn about the features of different ESPs and a detail on the spam laws.
Topics - What are different ESPs and how to choose one, Determine costs of Email Marketing, Why permission is important is successful campaign, Tackling spam.
6. How to increase ROI on your Email marketing investment
Learning Objectives - In this module, you will learn tactics to deploy inexpensive strategies to boost your ROI and improve other key metrics.
Topics - Subject line tips to maintain an above average open rate, Effective Content strategies, Landing Page Optimization, Testing & Targeting, Real World Examples.
7. Dynamic Email Marketing
Learning Objectives - In this module, you will learn how to use Dynamic Email Marketing.
Topics - Technology behind setting up this type of campaign, How to make it work with your current ESP, How to improve conversions using this and discussion on Project Work.
8. Importance of Mobile and Multi Channel Email Marketing
Learning Objectives - In this module, you will learn design strategies for Mobile and ways to coordinate email messages across all digital channels.
Topics - How to address growing mobile challenge, Coordinating emails across all channels, Conclusion and Final feedback on Project Work.