Advance Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium

About the Course
Advance Digital Marketing

Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Duration: 60 Days

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What you’ll learn?

  1. Digital Marketing Overview
  • What is marketing?
  • What is Digital Marketing?
  • Understanding Marketing Process
  • Why Digital Marketing wins over traditional Marketing?
  • Understanding Digital Marketing Process
  1. Website Planning & Creation
  • Understanding Internet
  • Difference between Internet and Web
  • Understanding Websites
  • Understanding Domain Name and Domain Extension
  • What is web server and web hosting?
  • Different types of web server
  • Different types of websites
  • Planning and Conceptualizing a Website
  • Building Website using CMS in class

     3.Website Planning & Creation

  • Understanding Internet
  • Difference between Internet and Web
  • Understanding Websites
  • Understanding Domain Name and Domain Extension
  • What is web server and web hosting?
  • Different types of web server
  • Different types of websites
  • Planning and conceptualizing a Website
  • Building Website using CMS in class
  1. PPC Advertising, Google AdWords
  • Google AdWords Overview
  • Understanding AdWords Algorithm
  • Creating Search Campaigns
  • Tracking Performance/Conversion
  • Optimizing Search Campaigns
  • Creating Display Campaigns
  • Optimizing Display Campaigns
  • Google Analytics
  • Introduction to Google Analytics
  • How it Works
  • How to setup
  • Function of Google Analytics tabs
  1. Google Webmaster
  • Introduction to Google Webmaster
  • How it Works
  • How to setup
  • Function of Google Webmaster tabs
  • Role of Webmaster in SEO
  1. Social Media Marketing
  • What is Social Media?
  • How Social Media Marketing Different From Internet Marketing
  • Marketing on Social Networking Sites:
  • Facebook
  • LinkedIn
  • Twitter
  • Video
  1. Email Marketing
  • What is Email Marketing?
  • Challenges Faced in sending Bulk Emails
  • What is Auto Responder?
  • Tools to use in Email Marketing
  • A/B Testing
  1. E-Commerce Marketing
  • What is E-Commerce?
  • Top ecommerce site around the world
  • Ecommerce Scenario in India
  • Marketing Strategies
  • Affiliate Marketing
  1. Content Marketing
  • What is content marketing?
  • How to build a strong foundation?
  • How to generate thousands of clickable ideas for your content?
  • How to plan your content for maximum productivity?
  • How to promoting your content to increase traffic, engagement and sales?
  • Benefits
  1. AdSense & Blogging
  • What is AdSense?
  • How to get approved for AdSense?
  • How to implement it with blogging?
  • Tips and Tricks
  1. Online Reputation Management
  • What is Online Reputation Management?
  • Understanding ORM Scenario
  • How to Deal with criticism online?
  • Step by step guide to overcome negative online reputation
  1. Google Tag Manager
  • What is Google tag Manager?
  • Why use Google Tag Manager?
  • Features and Industrial Benefits
  • Advanced Tag Technology
  1. How to Grab Freelancing Projects